Marketers who want to stay competitive in today’s economy and global marketplace are not only jumping on the mobile marketing bandwagon, they are using a SMS gateway to help them streamline delivery of all their marketing messages.

There are a lot of factors to consider when selecting technologies to help you create brand awareness, build loyalty and realize real revenues. It’s no longer just about using any web-based solution to help you deliver your SMS text messages.

First of all, you’ll want to make sure that you set-up your mobile marketing program in such a way that does not violate cell carriers’ rules and regulations. You’ll want to have a system in place that can help you manage your outbound messages effectively.

Systems like Apollo’s permission-based, opt-in mobile marketing and multi-channel marketing solution allows you to communicate with people who have already expressed an interest in receiving messages from you.

A SMS gateway like Apollo’s All-In-One Multi-Channel Marketing platform, which features mobile text marketing along with IM, email, social media and voice broadcast capabilities, give small businesses and Fortune 500 companies the opportunity to easily engage with customers through the media they interact with most — all from a single unified messaging system.

Because it’s not unusual for users of smartphones and other mobile devices to have their phones with them all day, every day, marketers are finding that a multi-channel approach that includes an appropriate mass text messaging solution offers a much quicker and direct way to reach their target customers.

While email inboxes suffer from random messages that can stay unopened, more that 90 percent of all text marketing messages are opened. Response rates from SMS marketing campaigns tend to be ten times higher than those of traditional direct mail, advertising and email programs.

Consumers who opt-in to receive any form of communication – be it email, mobile text or otherwise – are also more likely to open and read those messages.

SMS marketing is a cornerstone of Apollo’s Multi-Channel Marketing system, allowing customers to opt-in to receive updates from a variety of businesses. Marketers can significantly capitalize on this opportunity by including a call-to-action on print ads, TV commercials, flyers and posters that invites customers to scan their Quick Response (QR) Code or text a mobile keyword like Pizza to their shortcode.

No other solution provides a SMS gateway for bulk/group texting, mobile keywords, 2-way messaging, mobile voting, mobile coupons and picture messaging like Apollo’s All-In-One Multi-Channel Marketing and Messaging solution.

Apollo’s platform also broadens your reach across every popular messaging channel — all with one transaction that requires one tenth of the time that you might need to send out multiple messages and at a fee that is as low as $0.01 per text message plus email, voice, IM and social media messages at no additional charge.